mobile medical marketingIt may sound a bit surprising, both to consumers and especially to people in the consumer electronics, IT and telecommunications industries, but the FDA is considering regulating some mobile equipment like cell phones that companies are planning to put at the center of connected health services, including such things as iPhone Apps designed for medical uses.

Mobihealthnews is offering a free report that outlines the factors that FDA is considering in how to implement these regulations. You can download it here: Report on FDA Regulation of Mobile Health

Drug and device makers are urging the FDA to establish clear guidelines that will allow the industry to discuss and promote products in the unsettled world of online social media.

The FDA is hearing testimony this week from drug and device companies, online marketing experts, and consumer groups about what steps the agency should take to move medical advertising and promotion into online communities. Read more here.